Don’t let the construction and storage containers fool you. The new Freezing Moo in front of the Target at NewMarket Square officially opened on Tuesday following a soft opening Monday.
“This is a perfect location for west-side families,” says partner Tymber Lee.
He and his brother-in-law, Cody Newton, and Daniel Smith opened their first Freezing Moo franchise in Greenwich Place at K-96 and Greenwich in February.
Unlike that location, which Newton says probably has more older kids visiting it when they go to the nearby Wichita Sports Forum, the NewMarket Freezing Moo will have a younger focus.